Thursday, August 11, 2016

How I Doubled My Opt-in Rates To 1.4% And Got 1356 Subscribers In 60 Days

The digital marketing industry has come a long way since its inception in the early 2000s, as and when new tools and websites popped up, new strategies and methods were devised to bring in targeted traffic at the lowest possible cost. During this time 100s of tools, websites and methods have gone obsolete, but the one thing that has remained intact and effective throughout is the good old email marketing.

Even today nearly 18% of global web traffic is driven through emails, though this share has been falling over the past few years, it still isn't something marketers can ignore as nearly all of corporate communications and important personal conversations happen through emails.

Building a strong email list has been a priority for me since 'Day 1' in this business, and over the years we have tried and tested various different strategies to increase the percentage of our visitors joining our mailing lists, in this post we will be explaining each of our methods along with the results we have witnessed with them so far,

The strategy we used to build a massive email list and nearly double our optin rates can be summarized in a quite simple way,

Amazing Content




Massive eMail List

The above strategy would work best in a perfect world, but may not yield much results here, so in reality this is how our strategy actually looks like,

Amazing Content


Ask For eMail IDs


Ask Again...!


...and Again


Give Incentives


Massive eMail List

If you can come up with good quality content and can bring in targeted traffic to your blog, building an email list would be a piece of cake with our method below. All you need to do is install certain Wordpress plugins and configure them and keep checking your conversion rates.

At the moment we use MailChimp to manage our email lists and most of the apps and tools we've recommended here can be integrated with MailChimp.

The idea is to ensure that your opt-in form gets as much exposure as possible, so if your goal is to get as many visitors to join your email list as possible all you have to do is install the Wordpress plugins mentioned below.

1) Hello Bar 

The Hello Bar is an extremely simple Wordpress plugin which has gained a lot of popularity over the past few days, many of the top blogs and websites across the world currently use it to grab attention towards their 'Call-To-Action' buttons.

We have been using the 'Hello Bar' on our blog for quite sometime and it has worked wonders with our conversions.

It blends seamlessly onto any Wordpress theme without intruding on user experience and is yet quite visible and provides massive exposure to the 'call to action'.

  • Overtime we witnessed a conversion rate of a little over 0.30%, the bar got close to 103,759 impressions and we got 311 successful opt-ins.
  • Using Hello Bar you can test multiple variations of your text, call-to-action and buttons, it collects and stores all of the essential data so that you can decide on the best combinations to maximize your conversion rates.
2) Featured Subscription Box (Plugmater) 

This was something I was quite skeptical about as it occupies a lot of space on the site which may intrude into user experience, something that I could have also used to place ads and generated revenue from, so I had to look into the opportunity costs of this quite a lot before deciding to keep it, which made data collection and analysis crucial.

Plugmatter allows for plenty of customization, so you will need some time to play around with it and come up with something that best suits your blog.

Keep in mind that this is a paid plugin, but so far I feel that its been worth every penny, the conversion rate we witnessed with this plugin is far higher than Hello Bar. 

The one thing that Plugmater doesn't do efficiently is collect data, so you will have to maintain a spreadsheet of your own to track the performance and conversion of each and every variance. Another thing to factor in is the opportunity cost, how much potential revenue are you losing by adding this box to the top of your page instead of an ad? 

Our second best performing email sign up form is the Dreamgrow Scroll Triggered Box, its a simple and elegant plugin that 'slide's up' from the bottom of the page and is something that comes closest to an actual popup (something which can hinder user experience).

You can configure the slider to show up when the user scrolls down to a specific location of the page, so it captures attention when a user reads your content and doesn't show as soon as the page loads. This simple feature can help improve exposure manifold and eventually your conversions.

We got conversions of nearly 0.70% with this plugin, which is quite amazing and we still continue to use it across all our sites.

On To Our Readers

There are a number of other plugins you can use to further improve your conversions, these include popups like PopUp Domination, but these plugins often hinder user experience, but they can surely get you conversions of over 1%.

eMail marketing should never be ignored as a source of traffic, it can be used to get consistent traffic to your blog, sold as solo ads with guaranteed clicks and can be monetized in a number of ways.

Once your email list has been built it takes a great deal of effort to maintain your subscribers and keep them active, that is an art and science that requires its own post. :)

Wednesday, August 26, 2015

How To Promote Your Music On Youtube

In this guide I'm going to show you how to build a massive following on Youtube by taking your music videos viral. If your an aspiring musician there is no better place to promote yourself than Youtube, but due to increasing competition and lots of junk content you will have to actively market yourself to get more exposure.

Sunday, August 9, 2015

8 Highly Motivational Quotes From Harvey Specter

Comedy Centrals popular legal drama Suits has inspired millions of youngsters to consider a career in law, although the field is highly glorified in the show it does have a lot of motivational quotes meant for everyone.

Saturday, January 2, 2010

How I got my bounce rate from 80 to 30?

Most of my blogs traffic comes from social media sites, forums and other blogs through comments, and as you all know such traffic is mostly not targeted and thus, reducing conversions. Other than this my biggest problem until recently was that my bounce rate was 80%, it took a lot of work to reduce this bounce rate to 30%. My traffic comes from the same sources and my search engine traffic didn't change, but I still succeeded in reducing my bounce rate using some simple on-site strategies, I have mentioned some of these in my previous articles for different purposes,

Tuesday, December 29, 2009

Money making principles for bloggers from Robert T Kiyosaki

First of all my real guru and role model is none other than Robert T Kiyosaki, known for his Rich Dad Poor Dad series. In all of his books he has given many methods for making money, which can be used by anyone and everyone, he was the one who inspired me to earn money at a young age. I have read almost all of his books and I feel really lucky to have found out about those books. I'm not writing this to just put up a quick affiliate link and profit from that, I'm here to just tell you the inspiration behind my desperation, hard work and ambitions for making money, though I haven't succeeded yet, but I'm sure these simple principles are going bring success for me.

Wednesday, December 23, 2009

Imperial monetization methods for your blog

From  the past one year I have come across thousands of blogs, each getting over 70,000 visitors every month. I have a habit of checking out the ad rates of other blog and calculating their maximum revenue potential, to my surprise most of those blogs earn less than $200 a month. This is because they use the traditional banners and links to monetize their sites. First of all the banners and links can generate good income, but it can't generate a six figure income, which can make you an imperial blogger. The money you earn doesn't depend on your traffic, number of subscribers or the number of comments you get, it depends on your monetization strategy, people who make most money online have it well optimized knowingly or unknowingly. Today bloggers use two types of revenue models traditional and imperial, but there are thousands of what I call as the monetization strategy. This post gives different methods of imperial monetization, but its up to you to create, optimize and implement these methods according to your strategy.

Sunday, December 20, 2009

The return of the 'Dot com bubble'

There were sights of a speculative bubble which was covering around 1998 - 2000. I was too young at that time but there were many people I know who were part of the tech and internet business at that time, including my mother. In the year 2000 the bubble had grown too big and it just had to burst, after that the next two years were only sights of layoffs, cutbacks, bankruptcies and a depleting economy, but unlike this time only tech and internet companies were hit back then.

'Make Money Online' by teaching others to make money

First thing is that this is not for those who are looking to make money online, but for those bloggers willing to blog on the 'make money online' niche. From the past 2 years I've been comepletely addicted to net after I realized that it can lead to ample amount of money. From then I've seen many blogs born and dying, most of them were related to the make money online niche, many of the owners were my friends and I've got plenty of chances to chat with them. They usually told me that very less visitors ever visited them again, so they were forced to shut it down.

Saturday, December 19, 2009

Attracting traffic through comments

Most of the initial traffic to my blog came from the sites I've commented on, it was very surprising to see that some of the comments I made on sites like Problogger, DailyBlogTips and Shoemoney drove upto 30 visitors each in just 24 hours and that time this was a very high traffic for me and made up to 90% of my total blog traffic. This was when i started to realize the power of comments, i truly couldn't believe my eyes when a comment on DailyBlog tips drove 104 visitors in 1 day, you can see it here (I've written the second comment).

'A bloggers guide to profits' ebook for free

I have spent hours in  front of my computer in the last few years, trying to earn enough income to support my living online. All my efforts failed, and I even was about to fail at my school. I didn't earn as much as my internet bills. I knew that blogging is going to lead me to success, so I kept trying, and one day I found this free ebook 'A bloggers guide to profits' I thought it was all just a scam, but it was free so I thought Why not give it a try? After reading that book my income rose more than $3000 and I asked author if I could give away this book for free on my site. He agreed, and today you are getting a chance to experience the web money.